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Digital Marketing Acronyms Defined

SMA Marketing

How about CMS or COS? The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. SEO The next is SEO, search engine optimization.

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Duplicate Content Issues on Your Website? Easy Ways to Find and Fix Them

Hubspot Marketing

It's easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. link] [link] [link] Jarik Oosting of SmartRanking sees this often, agreeing that this type of duplicate content “jeopardizes SEO rankings and creates confusion among users.”

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5 Ways to Use Facebook Search as a Marketer (Even Though Facebook Graph Search is Gone)

Hubspot Marketing

Best of all, understanding how to use Facebook’s search means you can optimize your content on Facebook to be more easily found by your ideal audience, which can be a valuable Facebook marketing strategy. So, Facebook search may become an important part of your marketing strategy. Let’s dive in. My best advice here?

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8 of the Top Marketing Challenges Marketers Face Today [New Data]

Hubspot Marketing

We've found there's no better combination than having an SLA and doing inbound marketing. According to this year's report, inbound organizations with SLAs are 3X more likely to rate their marketing strategy as effective compared to outbound organizations with misaligned marketing and sales teams. ( What Can You Do?