CRM Customer Acquisition New Markets Product Marketing 
Adobe Experience Cloud Blog
APRIL 17, 2014
Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. Under the new paradigm, you’ll need a leader devoted exclusively to your marketing automation efforts.
CXL
MAY 27, 2022
However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Demand generation meets this new market behavior and places much more emphasis on providing value before potential buyers ever see a sales message.
CXL
JUNE 2, 2022
Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). How Dialpad used Demandbase’s ABM marketing tools to remove the divide between sales and marketing. Our sales team uses ours religiously.” – Dye.
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