Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. Maybe the answer most marketers would give you would be marketing, but who really logs in to marketing automation, who uses marketing automation?” They call the shots.”

Whitepaper 71

Whitepaper B2C Direct Mail Customer Acquisition 71

Adobe Experience Cloud Blog

JANUARY 15, 2016

Within your marketing automation system and/or CRM, you have a wealth of data collected on the people that you market to. I sat down with some leaders in this space, and they revealed some insights into how predictive marketing technology can help marketers reach their customers.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Return on investment (ROI): Calculate the return on marketing investment for specific campaigns.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. Return on investment (ROI): Calculate the return on marketing investment for specific campaigns.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Under the new paradigm, you’ll need a leader devoted exclusively to your marketing automation efforts. Often, I encounter hesitance to embrace the new paradigm.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Marketing Insider Group

DECEMBER 7, 2020

For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit. We provide the roadmaps.

CRM 111

CRM Content Marketing Non-Profit Marketing 111

Exposure Ninja

OCTOBER 16, 2023

Event Marketing Event marketing is any marketing you do at events hosted by your business or someone else. Product Marketing Product marketing refers to the parts of your broader marketing activity that focus specifically on your product or service.

PR 52

PR Marketing Marketers User-Generated 52