CRM Customer Acquisition Performance Marketing Thought Leadership 
Marketing Insider Group
SEPTEMBER 9, 2020
Customer Acquisition Cost (CAC). The CAC looks at how much it costs to convert a lead into a customer. Use this formula to calculate CAC: Customer Acquisition Cost = Sales and Marketing Cost / New Customers. Return on Marketing Investment (ROMI) . They are profitable if ROMI is more than 100%.
Adobe Experience Cloud Blog
FEBRUARY 2, 2015
Decreased lead velocity and impaired relations with sales: Most marketing organizations are more diligent than simply allowing poor data to pass through the cracks and enter their marketing automation and CRM systems (though some inevitably slips through). This obviously strains the sales/marketing relationship.
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