Adobe Experience Cloud Blog

FEBRUARY 2, 2015

Decreased lead velocity and impaired relations with sales: Most marketing organizations are more diligent than simply allowing poor data to pass through the cracks and enter their marketing automation and CRM systems (though some inevitably slips through). This will help you capture, refine, leverage and analyze customer/prospect data.

CRM 133

CRM Thought Leadership Customer Acquisition Health 133

Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. We'd discovered over years of consulting to Sales and Marketing VPs that most firm's CRM systems were not really functional.

Thought Leadership 83

Thought Leadership CRM Customer Acquisition Analytics 83

Hubspot Marketing

NOVEMBER 14, 2022

This post is a part of T he Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. It’s no secret that reaching customers has become more challenging in recent years.

Thought Leadership 90

Thought Leadership Customer Acquisition CRM Communications 90

Adobe Experience Cloud Blog

JANUARY 15, 2016

Within your marketing automation system and/or CRM, you have a wealth of data collected on the people that you market to. Start gaining more value from the 1st data within your CRM and/or marketing automation platform and consider using predictive marketing technologies to make your paid media campaigns more efficient.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Adobe Experience Cloud Blog

APRIL 17, 2014

That leader should be a smart, progressive technologist who also understands your CRM system. They hired marketer Shawnn Smark to commercialize their online direct contribution and tighten the customer acquisition pipeline. Under the new paradigm, you’ll need a leader devoted exclusively to your marketing automation efforts.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Adobe Experience Cloud Blog

MAY 22, 2015

Considering that most of these ideas bloomed at an early stage start-up, they faced three key challenges: 1) Consistent customer acquisition. 3) Customer growth. In view of demanding customers and markets, a few SaaS products have taken a unique route of enticing users by offering them a monetary edge. 2) Retention.

Affiliate Marketing 134

Affiliate Marketing Thought Leadership Marketing Marketers 134

Marketing Insider Group

DECEMBER 7, 2020

Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit. For more nearly 40 years, Customer Relationship Management (CRM) has beeb software-based and data-driven. What is CRM and why is it important?

CRM 111

CRM Content Marketing Non-Profit Marketing 111

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). leads that became customers), examine the individual goal completion paths.

User-Generated 66

User-Generated CRM Whitepaper Thought Leadership 66

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. In those databases is pieces of information on your customer. Today, my co-host is Faye Campbell.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. In those databases is pieces of information on your customer. Today, my co-host is Faye Campbell.

Transform 52

Transform Marketing Marketers CRM 52

Marketing Insider Group

FEBRUARY 3, 2022

Proof: How can you show the business that what you’re doing is winning customers? POV: Setting yourself apart with a thought leadership strategy is important too. The goal of a marketing strategy is to grow the company by reaching, converting and retaining new customers. Conversion : leads, sales, revenue per customer.

Marketing Strategy 119

Marketing Strategy Marketing Marketers PR 119