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The Future of Digital Marketing is Already Here

Adobe Experience Cloud Blog

There is so much data available to marketers today. All of this data should be utilized to keep marketers informed about customer behaviors and context within their “customer journey.”. organizations interact with customers and prospects in five or more channels.

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Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That

Hubspot Marketing

How do all your marketing activities connect? What do your customers really experience? Your Customer Journey Isn’t As Linear As You Think. It’s easy to imagine that the customer journey is like a well-traveled, east-to-west road trip, following a single, straight highway from awareness to consideration to purchase.

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