Marketing Insider Group
NOVEMBER 30, 2021
One area companies often neglect to invest in is customer marketing. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul. And many modern marketers know this. What is Customer Marketing?
Duct Tape Marketing
DECEMBER 4, 2018
Why It’s Time to Embrace a Real CRM Tool for Your Business written by John Jantsch read more at Duct Tape Marketing. That’s where a client relationship management (CRM) tool comes in. CRMs are not just for big multinationals. CRM tools are designed to grow with your business. Enhance Customer Experience.
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Adobe Experience Cloud Blog
FEBRUARY 28, 2017
Start by understanding the current state of adoption for each solution/product/capability that a customer has purchased. You can usually get to this understanding through technology—for example, you could use the insights from customer success software, your CRM, and your marketing platform.
Base.ai
APRIL 19, 2023
So, first off, although it may be obvious to some, here’s an answer to a question I was kind of afraid to ask when I first entered the realm of customer marketing: What’s the difference between Upsell, Cross-Sell and Expansion? By doing so, the company can increase its customer base and revenue streams.
Sprout Social
AUGUST 25, 2022
Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Agency partnerships allow you to tap into marketing professionals with extensive technical expertise who can deliver multiple creative and innovative campaigns at the same time. . $89 Professional .
Litmus
DECEMBER 10, 2021
In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. The main effect Apple’s Mail Privacy Protection (MPP) has on email marketers is inflated opens.
Base.ai
DECEMBER 29, 2020
Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.
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