Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. A prospect fills out a web form, a record is created in the CRM and the prospect can now receive outreach as part of an automation or a future campaign.

CRM 110

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 110

Rock Content

AUGUST 25, 2020

Customer journey. The customer journey covers the different stages that a consumer goes through throughout the purchase process, from the first contact with the brand to post-sale. However, they are generally broad and tell us very little about the consumer.

Transform 74

Transform User-Generated Whitepaper Law 74

Marketing Insider Group

JULY 1, 2020

Another reason content marketing is so important is, it is the secret to understanding our customers. This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. Customer preferences. New technology.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145