Remove CRM Remove Customer Journey Remove Personalized Marketing Remove Product Marketing
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Litmus Live 2022: Highlights and Insights from Day 2

Litmus

Karelle Gordon (Marketing Director, Education, Fortune Media ) shares that when using personalization , marketers have seen up to an eight times higher return on investment (ROI). . With returns like that, marketers need to put themselves in their customer’s shoes to ensure their experience is relevant.

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How to Supercharge Your Content Marketing for Buyer Intent

Marketing Insider Group

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Personalize Your Content to Build Stronger Relationships.