Remove CRM Remove Customer Marketing Remove eBook Remove Market Segmentation
article thumbnail

6 Steps for a Successful B2B Cross-Sell and Upsell Strategy

Adobe Experience Cloud Blog

In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. Don’t leave this on the table for others to grab—start implementing customer marketing today. Map Products and Solutions to Segments. What’s your take on customer base marketing?

article thumbnail

Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Combining all of these approaches, we arrive at four basic types of customization. Market segmentation. This is the most common type of customization. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. .);