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In the Relationship Era, No One Should Be Marketing to Strangers

Adobe Experience Cloud Blog

Marketing in the Relationship Era. To put it simply, the Relationship Era describes businesses’ gradual shift to long-lasting relationships with prospects and customers. With rapidly evolving technology, marketers absolutely have the means to nurture relationships with prospects. Relationship-making: The New Marketing.

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3 Ways to Navigate the MarTech Landscape

Adobe Experience Cloud Blog

For many companies, this is often your marketing automation systems, customer database/CRM and content management system (CMS). This is an obvious point, but make sure you put energy and thought into this blueprint. If customer marketing and referrals are important, you may need software to drive advocacy.