Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Start by understanding the current state of adoption for each solution/product/capability that a customer has purchased. You can usually get to this understanding through technology—for example, you could use the insights from customer success software, your CRM, and your marketing platform.

Customer Marketing 131

Customer Marketing Customer Thought Leadership Marketing 131

Adobe Experience Cloud Blog

OCTOBER 23, 2019

The ultimate goal of the Fearless 50 is to sharpen members’ leadership skills and provide them with all the necessary tools for world-class digital transformation. Grace Brebner , Product Manager, Marketing Automation & CRM, Tourism Holdings LTD. James Chung , Senior Manager, Marketing Operations and Email Marketing, Uber.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Adobe Experience Cloud Blog

OCTOBER 25, 2018

With rapidly evolving technology, marketers absolutely have the means to nurture relationships with prospects. With chatbots, automated (but customized) email drips, and robust CRM tools that house conversations and files, the potential is unlimited. Even telemarketers practice a basic form of personalized marketing.

Telemarketing 134

Telemarketing CRM Thought Leadership Marketing 134

Adobe Experience Cloud Blog

AUGUST 24, 2016

In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. Don’t leave this on the table for others to grab—start implementing customer marketing today. Check out our ebook, Customer Base Marketing: How To Keep Your Customers Coming Back For More.

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91

Adobe Experience Cloud Blog

NOVEMBER 14, 2018

If you’re spending a disproportionate amount of time entering, organizing, and finding data, you probably have enough of it to look into a proper CRM tool. The post Why Both Data & Relationships are Essential to Personalized Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Personalized Marketing 134

Personalized Marketing Direct Mail Thought Leadership Marketing 134

Adobe Experience Cloud Blog

MARCH 24, 2016

For many companies, this is often your marketing automation systems, customer database/CRM and content management system (CMS). This is an obvious point, but make sure you put energy and thought into this blueprint. If customer marketing and referrals are important, you may need software to drive advocacy.

Thought Leadership 91

Thought Leadership Energy CRM Place 91

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52