Adobe Experience Cloud Blog
AUGUST 27, 2008
Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. That means when it comes to new marketing tactics, there is no time to wait until something is proven before trying it. Third is an old lesson but an eternal one: meet the needs of customers.
Adobe Experience Cloud Blog
JULY 17, 2018
Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership.
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Marketing Insider Group
JANUARY 2, 2020
The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers. Marketing Transformation: A Paradigm Shift in Strategy, Structure, and Systems. Start Your Transformation with Thought Leadership.
Adobe Experience Cloud Blog
OCTOBER 25, 2018
Marketing in the Relationship Era. To put it simply, the Relationship Era describes businesses’ gradual shift to long-lasting relationships with prospects and customers. If anyone’s looking to help sales and marketing teams collaborate better, this could be the solution that gets everyone onto the same page.
Adobe Experience Cloud Blog
MARCH 24, 2016
If customer marketing and referrals are important, you may need software to drive advocacy. Some solutions are excellent for a small businesses, but then reach real limitations quickly. Another important lens is understanding needs versus wants. What is mission-critical for your business?
Marketing Insider Group
MAY 31, 2012
buyer journey is at the center of the new marketing ecosystem #sds12. content is the currency of marketing says @ jneeson and @ MarilynReap #sds12. Road to revenue starts with thought leadership – Symantec #Sds12. Marketing ROI is the most important issue driving change in marketing orgs.
Adobe Experience Cloud Blog
APRIL 25, 2014
Be honest: between Excel, Google Calendars, your marketing automation platform, and good old fashioned whiteboards, how many “calendars” does your company currently consult? Does your demand generation team use one to map out email sends, while your customer marketing emails get mapped out on another? Modern Marketing'
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