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Why Both Data & Relationships are Essential to Personalized Marketing

Adobe Experience Cloud Blog

As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Personalized Marketing Works. The desired result of running these campaigns?

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In the Relationship Era, No One Should Be Marketing to Strangers

Adobe Experience Cloud Blog

With rapidly evolving technology, marketers absolutely have the means to nurture relationships with prospects. With chatbots, automated (but customized) email drips, and robust CRM tools that house conversations and files, the potential is unlimited. Even telemarketers practice a basic form of personalized marketing.