Marketing Trends to Watch in 2021, According to 21 Experts
Hubspot Marketing
JANUARY 4, 2021
B2B marketers must realize they're generally strong with orchestrating their own data, but weak with third-party data — which must be a top area of focus. They can't afford to depend on marketing automation or CRM platforms for this, but will need to strongly consider creating their own system, something along the lines of a CDP.
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