Remove CRM Remove eBook Remove Market Research Remove Whitepaper
article thumbnail

Rock Your Marketing Strategy Without the Agency Constraints

Rock Content

To determine the best approach, start with the following: Set marketing goals and objectives. What do you want to accomplish with your marketing efforts? Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. email newsletter, Facebook, etc.),

article thumbnail

How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Indirect competitors are those in the same category as you but sell different products or services and target a different market. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Publishing whitepapers/ebooks?

CRM 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What's a Competitive Analysis & How Do You Conduct One?

Hubspot Marketing

What is competitive market research? Competitive market research focuses on finding and comparing key market metrics that help identify differences between your products and services and those of your competitors. Analyzing your competitor's website is the fastest way to gauge their marketing efforts.

article thumbnail

From Clicks to Conversions: Create Content that Boosts Engagement

Digital Marketer

You can use market research, email survey campaigns , or website forms to find out your customers’ social media preferences. Tools such as Copper CRM also let you sync your contacts with social media accounts to build lookalike audiences and target specific groups. This is a post for nonprofits.

article thumbnail

Content Mapping 101: The Template You Need to Personalize Your Marketing

Hubspot Marketing

The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Whitepapers. HubSpot CRM. HubSpot’s CRM is the one tool you need to compile all of your data from current and prospective customers. Pricing: Free.

Price 145
article thumbnail

Buyer Persona: A Step By Step Guide To Build The Perfect Persona For Your Business

Rock Content

Creating it requires careful work that includes market research, customer data that you already have, and even some assumptions. Nowadays, it is helping businesses and marketers all over the world to reach customers , establish a relationship with them, and make more sales. What Is a Buyer Persona? How would its persona look?

CRM 84
article thumbnail

Buyer persona: step by step to build the perfect persona for your business

Rock Content

Creating it requires a careful work that includes market research, customer data that you already have, and even some assumptions. Once you build your persona’s profile and describe its characteristics in detail, you will be able to understand your audience and address your marketing efforts to the right people.

CRM 53