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Demand Generation: Turn Ideal Buyers Into Superheroes

CXL

For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. If your target market is large, with a small average customer value (<$10,000) , lead generation campaigns will help boost email marketing and CRM lists and convert a higher volume of customers.

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8 high-converting lead generation landing page examples to inspire yours

Unbounce

The best lead generation landing pages offer visitors something enticing, like a free ebook, a webinar, a free trial, or just evoke a sense of curiosity and make the visitor want to learn more. Instead, page visitors want to receive some sort of value in exchange for the value they’re giving to you (like their email address).

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The Ultimate Guide to Email Marketing

Hubspot Marketing

Here are a few types of lead magnets you could create: Ebook. Whitepaper. An autoresponder, also known as a drip campaign, is a series of emails that is sent out automatically once triggered by a certain action, for instance, when someone downloads your ebook. Email Marketing Stats for Real Estate. Infographic.