CRM Email Marketing Marketing Automation Platform Thought Leadership 
Martech
FEBRUARY 28, 2022
But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.
Adobe Experience Cloud Blog
JULY 2, 2015
With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape.
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Adobe Experience Cloud Blog
JUNE 4, 2013
Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going. Modern Marketing'
CXL
MAY 27, 2022
A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.
Adobe Experience Cloud Blog
APRIL 20, 2018
Here are three ways that content marketing and marketing automation go hand in hand: 1. Marketing automation is not a one-and-done tactic. Your marketing automation platform keeps track of every prospect and client, to deliver personalized content on every channel.
Adobe Experience Cloud Blog
APRIL 15, 2016
For example, this might be someone who hasn’t opened or clicked on any of your emails in the last two months. With a marketing automation platform , you can set up custom triggers that identify when a contact hasn’t engaged with your campaigns for a certain period of time.
Adobe Experience Cloud Blog
AUGUST 20, 2013
We jump right in with some discussion around our marketing automation sync with our CRM and through this discussion we realize that we should be using the campaign function in our CRM to track the success of our call campaigns. This will be consistent with our marketing automation platform and attribution in the future.
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