How Currys achieved a 56% open rate increase by optimising email subject lines in real time
Econsultancy
FEBRUARY 9, 2022
“We were doing really good personalisation on a channel-by-channel level,” explains Saul Lopes, Head of CRM at Currys plc. But what it is, is optimising an existing touchpoint, an existing communication, an existing CRM strategy, and optimising that language in order to say it better. Do I have a robot writing my copy?’
60 
Let's personalize your content