Hootsuite

FEBRUARY 6, 2023

Content moderation tools help filter out spam comments and messages so you can focus your energy on responding to real people. For example, a skateboard brand might have a broader range of acceptable vocabulary than a pharmaceutical firm. Here, let’s focus on the “real” part of this best practice.

Pharmaceutical 142

Pharmaceutical User-Generated Energy Management 142

Search Engine Land

SEPTEMBER 12, 2023

Focus on making sure any first-party data is clean and accurate, that you're integrated with a CRM (for lead generation), and improving landing page content – things that impact profitability and efficiency. I've put a lot of time and energy into making PMax work. You set things up, step back and allow the campaign to run.

eCommerce 132

eCommerce Retail Pharmaceutical User-Generated 132

Lusha

JANUARY 1, 2022

Adding an unqualified prospect to the customer relationship management (CRM) database and hoping to make a sale is like selling a pair of shoes to a person with no feet— it just ain’t happening! Start with this one: the quality of the contacts in your CRM database. Junior salespeople often struggle to know what to keep track of.

Non-Profit 52

Non-Profit CRM Pharmaceutical Management 52