Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Look at the data. Audience data from these sources will help you create personas.

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Logistics Whitepaper CRM Event Marketing 108

Martech

OCTOBER 4, 2022

The data that comes in from this specific online event can also be filled out by a third-party data firm. You can always use third-party data services to augment and enhance that data and then connect it to your CRM to get a fuller picture of your attendees,” Sirkin said. Event activity data.

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Whitepaper CRM Education Place 101

Marketing Insider Group

SEPTEMBER 3, 2013

This involves overlaying inputs from multiple points such as SEO reports, listening scans, CMS & CRM data, conference reports, sales insights, customer insights and research reports, etc. Create a timeline that maps pertinent “timing” events.

Content Marketing 86

Content Marketing Whitepaper eBook Marketing 86

Marketing Insider Group

JUNE 14, 2020

This involves overlaying inputs from multiple points such as SEO reports, listening scans, CMS & CRM data, conference reports, sales insights, customer insights and research reports, etc. Create a timeline that maps pertinent “timing” events. Social listening and share of voice does not drive your marketing strategy.

Content Marketing 119

Content Marketing Whitepaper Thought Leadership Marketing 119

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144