Marketing Insider Group

JULY 27, 2015

CASE STUDIES: Salesforce’s Customer Success Stories. In 1999, Salesforce was founded as a CRM company. Since the beginning, however, sharing customer success has been at the forefront of its marketing strategy. Here, we’ll discuss their strategies and see how they approach creating these types of content. .

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Litmus

DECEMBER 18, 2023

Leverage transformative initiatives Big changes within marketing and the broader company are opportunities to reboot email’s position and stature, says Jose Cebrian, Vice President and General Manager of Email and Mobile Messaging at Merkle.

Email Marketing 117

Email Marketing Transform Health Marketing 117

Hootsuite

AUGUST 6, 2021

Now, if you’re in a regulated industry like government, finance, or healthcare, there’s even more reason to train and defer to your social team’s leadership. In practice, this looks like bringing data from social into your customer relationship management (CRM) system so your sales team can close the deal with potential buyers.

Management 141

Management Marketing Marketers Key Performance Indicator 141