article thumbnail

8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Find leadership champions As you celebrate your successes, use those occasions and others to cultivate champions for your future efforts. Email marketers need to build alliances within their organizations—with IT, finance, other marketing teams, etc.”

article thumbnail

Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Now, if you’re in a regulated industry like government, finance, or healthcare, there’s even more reason to train and defer to your social team’s leadership. You’re not just concerned about protecting your brand image—there are legal implications to every word that goes public. Request a Demo.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Best In B2B Technology Content Marketing

Marketing Insider Group

The Academy includes informative content, ranging from foundational overviews to industry deep-dives, for a variety of roles including marketing, finance, technology and operations. To create the content, the team interviews a variety of resources, including Zuora customers and finance and marketing professionals.

article thumbnail

What is digital transformation?

Martech

Throughout this process, digital technologies become infused throughout the brand’s core strategy, allowing marketing, sales, product, customer service, operations and finance teams to work together more effectively and provide more engaging products, services, and customer experiences. Running and implementing campaigns.

Transform 106