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How to Create Effective Email Workflows for E-Commerce Programs

Lynton Web

A few key components must be considered during this phase. CRM and Marketing Platform Integration To ensure that your workflows are triggered correctly, its crucial to integrate your Customer Relationship Management (CRM) system with your marketing platform.

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How to use AI analytics for targeted business decisions

Sprout Social

Here are some key ways in which AI analytics is benefitting businesses today. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms. Thus, giving a more holistic view of your current customers and prospects.

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19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Instead, use tools like a CRM or content management system to provide a centralized location where you can integrate data from multiple sources.

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Personalized marketing: What it is, benefits & real-life examples

Use Insider

Survey answers, CRM IDs, and much more. You can take any of these pre-made target audiences and narrow them down with over 120+ attributes, including locations, devices, behaviors, demographics, CRM attributes, and many more. Adidas designs and manufactures shoes, clothing, and sporting accessories for men and women worldwide.