Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Spend 10% of Revenue on Marketing.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing. Use Retainer vs. Project Contracts.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Social marketing and performance marketing collide. Enter social performance marketing. In the past, social performance marketing has been handled by specialists. Brands strike a balance between public and private engagement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing. Use Retainer vs. Project Contracts.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8