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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

But the map indicates that marketing automation can also be tied to more niche subreddits such as CRM, B2B SaaS, B2B marketing, and HubSpot, to name a few. As marketers, we simply can't use the same whitepaper or demo we might leverage on Google or LinkedIn Ads. healthcare, government, and pharmaceutical).

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Webinars: A complete guide with examples

Search Engine Land

91% said they prefer webinars over articles, whitepapers, and blog posts, according to a BrightTALK survey. Webinars are a great idea for brands in most verticals, especially those in financial services, consulting, SaaS, and pharmaceuticals (the industry with the highest attendance rate).