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How to map your selling process to the way your B2B customers buy: A case study

Martech

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

As marketers, we simply can't use the same whitepaper or demo we might leverage on Google or LinkedIn Ads. healthcare, government, and pharmaceutical). Reddit users visit the platform to find “their people” – communities with a shared interest.

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Chief Content Officer: A Year of Insights

Content Marketing Institute

If you’ve ever struggled to get past the opening paragraphs of an overly formal, dry-as-biscuits white paper, you’ll know what he means. People don’t have the mental energy to unpack a dry-as-biscuits white paper, says @kimota. Click To Tweet.

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

In addition, you can expand these newsletter articles into new content, such as white papers and e-books, that delve even deeper into the subject matter for those considering a purchase. Let’s say that you’re a pharmaceutical company, and you’ve come up with a new cure for an emerging disease.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

Winmo , a database that includes many contacts in the pharmaceutical industry as well as a lot of market research (“I didn’t have the resources to hire someone to do this research. For example, he once worked for a company that provided preclinical research services to pharmaceutical companies. “We Streamline your processes.

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Webinars: A complete guide with examples

Search Engine Land

91% said they prefer webinars over articles, whitepapers, and blog posts, according to a BrightTALK survey. Webinars are a great idea for brands in most verticals, especially those in financial services, consulting, SaaS, and pharmaceuticals (the industry with the highest attendance rate).

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Can an interactive calculator help you sell more?

Rock Content

To accomplish this, you can choose from many formats such as quizzes, infographics, whitepapers, maps, and, our focus in today’s post, calculators. Lansinoh is a pharmaceutical company focused on mothers who are breastfeeding. Lansinoh Calculator. Cengage Calculator.