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In the Relationship Era, No One Should Be Marketing to Strangers

Adobe Experience Cloud Blog

With chatbots, automated (but customized) email drips, and robust CRM tools that house conversations and files, the potential is unlimited. Even telemarketers practice a basic form of personalized marketing. With rapidly evolving technology, marketers absolutely have the means to nurture relationships with prospects.

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Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services

Adobe Experience Cloud Blog

Trend – When a telemarketer calls you at work to sell you a product, that’s ‘interruption’ marketing. By creating thought leadership, marketers will have an easier time building up their social profiles. Traditional Advertising is Dying. This can be done using more inbound and social. This will increase engagement significantly.

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Summer Is Here—Bring on the Interns!

Adobe Experience Cloud Blog

Ask your intern to pull email addresses for people you have in your CRM. Telemarketing: Your intern likely didn’t sign on to be a sales development representative, but professional conversational skills are essential for a future in marketing, no matter the position. I would love to hear your own experiences, so please comment below!