Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth
Marketing Insider Group
SEPTEMBER 2, 2020
Just think about where marketing sat five years ago. Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. That was marketing’s main function. CMOs need buy-in from major players to push the marketing agenda and be effective.
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