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The Outbound Marketing guide for 2020

Rock Content

This strategy includes actions that enable your sales team to approach your brand’s potential customers directly. The process considers the customer journey and happens objectively, allowing your company to measure the results. By using Outbound Marketing strategies, your sales team can reach a larger number of customers.

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Important Marketing Terms You Should Know

Exposure Ninja

Examples include TV and radio adverts, telemarketing, direct mail and online ads. Customer Journey The customer journey is a consumer’s entire journey with your brand, before and after purchase. Outbound Marketing Outbound marketing is where you make first contact with consumers.

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