Customer Acquisition Customer loyalty Finance Performance Marketing 
Marketing Insider Group
NOVEMBER 18, 2020
Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Build Relationships with IT and Finance. Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Spend 10% of Revenue on Marketing.
Marketing Insider Group
AUGUST 30, 2019
Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Build Relationships with IT and Finance.
Marketing Insider Group
AUGUST 30, 2019
Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. Build Relationships with IT and Finance.
Expert insights. Personalized for you.
143 
Let's personalize your content