Customer Acquisition Direct Mail Performance Marketing 
Martech
APRIL 25, 2022
“Now that TV can be treated as a performance marketing channel, it’s a no-brainer.” ” Account-based marketing: A snapshot. Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. What it is. Why it’s hot.
Businesses Grow
OCTOBER 23, 2023
Often, it’s challenging to specifically attribute the impact of blog posts or an email campaign on customer acquisition, but in general, you should be able to track your current marketing budget, divide it by the number of new customers you’ve brought in, and determine your customer acquisition cost.
DirectMail2.0
MARCH 26, 2025
This comprehensive report explores omnichannel marketing, highlighting key trends, data-driven insights, and the strategies that are driving success.
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