Set Up

MARCH 28, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers?

CMO 59

CMO Direct Mail Thought Leadership Advertising 59

Adobe Experience Cloud Blog

JANUARY 7, 2020

Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. Now, I’d like to give back by sharing a glimpse into Adobe’s ABM strategy and how our teams execute some of the top-performing marketing.

Direct Mail 96

Direct Mail Inbound Marketing Thought Leadership Marketing 96

Kevin Indig

AUGUST 7, 2023

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Businesses Grow

OCTOBER 23, 2023

Many case studies show increasing the marketing budget in recessionary times can change a company’s fortunes for years to come. Brand marketing versus performance marketing There are two different kinds of marketing expenditures, and budget discussions get cloudy if we don’t clearly differentiate our marketing spend and the goals.

Customer Acquisition 67

Customer Acquisition Direct Mail Marketing Marketers 67

Martech

APRIL 25, 2022

Regardless of which ABM platform you choose, it’s clear there are incredible opportunities for ABM marketers in CTV. “Now that TV can be treated as a performance marketing channel, it’s a no-brainer.” ” Account-based marketing: A snapshot. What it is. — to targeted accounts.

Direct Mail 108

Direct Mail Customer Acquisition User-Generated B2C 108

Exposure Ninja

AUGUST 11, 2023

Important Marketing Terms Along the way, and within this guide, you’ll learn many marketing terms that you’ll need to commit to memory, including: Marketing channel — what you use to get your message out, for example, direct mailing, social media, or email.

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Exposure Ninja

AUGUST 11, 2023

Outbound Marketing Outbound marketing is any marketing activity where the business starts a conversation with a potential customer. It often involves sending a marketing message to a large number of people. This includes TV ads, direct mail, events, paid social ads, newspaper ads and more.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52