Stats roundup: the impact of Covid-19 on marketing & advertising
Econsultancy
DECEMBER 13, 2021
Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. Drilling down, a net balance of -76.6%
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