Stats roundup: the impact of Covid-19 on marketing & advertising
Econsultancy
DECEMBER 13, 2021
Data from the study has shown that, regardless of company size and/or industry, no single organisation has escaped the need to drastically cut marketing budgets as a result of Covid-19. Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.
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