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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

JANUARY 5, 2023

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. Webinars and events are another popular marketing channel for direct marketers. Higher is better.

Non-Profit 76
Non-Profit Marketing Marketers User-Generated 76
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.

Advertising 52
Advertising Advertisers Retail Shoppers 52
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