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How CDPs help marketing teams drive growth and efficiency

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Marketing CDPs : 3 Example use cases After a marketing CDP has unified your customer data, you can activate that data by developing personalized, cross-channel experiences at scale. Smarter predictions based on highly targeted marketing segments Some Actionable CDPs can also create AI-powered predictive audiences.

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How to get a 360-degree customer view & scale personalization

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You can then develop a campaign for customers with an affinity for discounts and drive revenue through cross-sells, upsells, and limited-time offers. Insider’s enriched 360-degree customer views offer over 120 attributes to help you deliver personalized customer experiences at scale.