Search Engine Land
AUGUST 25, 2023
“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. So, why should we begin asking questions about our use of generations now? These are: Generational categories are not scientifically defined.
Set Up
FEBRUARY 6, 2024
I’ve seen this begin to shift in the decade I’ve spent in this industry in a few key ways: Influencer and User-Generated Content : Leveraging influencers and user-generated content (UGC) has become more norm in this space. Here’s an example I personally orchestrated on with a top tech influencer.
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Use Insider
SEPTEMBER 25, 2023
Introducing Sirius AI , Insider’s patent-pending AI solution that combines the power of large language models and machine learning—including predictive, conversational, and Generative AI — to help marketers at every stage of customer journey creation.
Hubspot Marketing
AUGUST 8, 2019
With minimal data to work with, organizations practices some less than ideal marketing practices: consumers are bombarded with unrelated ads, emails, phone calls, and other outreach that they inevitably ignore. Here, we're going to explore what behavioral marketing is and why it could make a huge difference for your business.
InTouch Marketing
JANUARY 31, 2024
Impact: Higher search engine rankings increase visibility and attract users actively searching for related products or information. Content Marketing: Objective: Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a target audience.
Neil Patel
APRIL 15, 2021
The video shows Facebook’s CEO giving a speech about how the platform “owns” its users and crediting an organization called Spectre for Facebook’s success. While some people want to ban deepfakes because of how they can be used to deceive people, it’s a creative and groundbreaking technology for marketers when used for good.
Sprout Social
APRIL 19, 2022
Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. had common market segments they tackled together.
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