Customer Acquisition Finance Product Marketing Transform 
CXL
NOVEMBER 23, 2022
The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Product should be your main channel for customer acquisition, retention and expansion. Emma Stratton: “Grow with messaging” Messaging can make a good product look bad.
Duct Tape Marketing
APRIL 27, 2022
You know, what I, I wasn't around in 2008, but you know, early days, I mean, you know, Facebook was really an effective, you know, marketing platform, particularly in the early days, really focused much more on, you know, customer acquisition, which is still obviously a large part yeah. The product works incredibly well.
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