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Harnessing martech insights: A roadmap to customer-centric business strategies

Martech

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Transform 113
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Email outreach for marketers: Measuring and optimizing performance

Martech

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI.

Transform 117
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Diving into the bizarre and secret world of luxury brand marketing

Businesses Grow

Topics include: What drives somebody to re-finance their home to buy a handbag or luxury watch? My co-host Amanda Russell is an advisor to the CEOs of some of the most exclusive luxury brands in the world, including Bottega Veneta, Lamborghini, Gucci, and many others. This discussion will make your head spin.

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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. Customer lifetime value.

CMO 134
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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Build Relationships with IT and Finance. Create Content that Addresses Your Customer Journey. The management team expects marketing to lower customer acquisition costs. Build Relationships with IT and Finance. Go Multichannel. Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate.

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What is CRM and how does it support marketing?

Martech

CRM platforms can save brands time and resources, yet their ability to enhance customer relationships is their greatest asset. Trust is a bigger success factor than ever in our transformed digital landscape, and brands that fail to keep their customers happy from the get-go will most likely lose out. Healthcare providers.

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