Customer Acquisition Inbound Marketing Market Segmentation Target Market 
Use Insider
FEBRUARY 9, 2024
Lastly, large enterprises typically offer a wider range of products or services that cater to various market segments. Channel diversity and integration Small-business marketing often focuses on two or two channels due to budget constraints and limited experimentation capabilities.
CXL
JUNE 2, 2022
Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). For a reasonable return on investment, target higher-value accounts than you would with more conventional demand generation plays.
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