article thumbnail

How to Create a Digital Marketing Strategy (7 Steps)

Sachs Marketing Group

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. Remember, the key to effective marketing is knowing your customer.

article thumbnail

Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

For example: If you target Gen Z or millennials, meet them where they spend their time. Like white papers and case studies. Your audience’s preferences should also guide your channel strategy. Nearly 85% of Instagram’s audience is under 45. Allocate your budget to the channels that will help you meet your business goals.

PR 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. The millennial market is really who banks like ours are looking to connect with.”. And the new customer acquisition rate increased by 22.5% It’s a key market for us.

article thumbnail

Interactive Content Guide: how to bring life to your Content Marketing strategy

Rock Content

This change is even more relevant if we consider generation Y — the millennials, born between 1980 and 1995, who are in the market dictating trends and influencing consumer behavior. Here at Rock Content, we have created a CAC (customer acquisition cost) to help marketers understand how much they spend acquiring new clients.

article thumbnail

Why we care about B2B marketing: A guide for marketers

Martech

If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. What it is.

B2C 115