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5 Marketing Predictions & How To Prepare For Them

Adobe Experience Cloud Blog

Think about how you can add personalization to new channels—such as social, videos, or direct mail this year—and the technology you need to do it. Events: In 2016, for B2B marketer, there will be a shift towards field marketing and away from tradeshows. Stacey Thornberry, Enterprise Field Marketing.

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Important Marketing Terms You Should Know

Exposure Ninja

This section includes some of the most common types of marketing. Outbound Marketing Outbound marketing is where you make first contact with consumers. Examples include TV and radio adverts, telemarketing, direct mail and online ads. Examples include sales stands, event sponsorships, online events and conferences.

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