Adobe Experience Cloud Blog

JANUARY 21, 2016

Customer Marketing: I think that Marketing, as a function, will be forced to work more closely than ever with customer success and service teams. With a tight coordination between teams on the front lines, the ability to listen and respond to customer behavior in real-time, and offer right message becomes reflexive.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Rock Content

AUGUST 25, 2020

Combining all of these approaches, we arrive at four basic types of customization. Market segmentation. This is the most common type of customization. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. Customer journey.

Transform 72

Transform User-Generated Whitepaper Law 72

Litmus

MARCH 2, 2021

In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three. Whether your organization sells B2B or B2C, customers expect us to deliver the same relevant, personal experiences that they enjoy from Netflix, Amazon, and Spotify.

Branding 66

Branding Customer Journey Retail B2C 66

Litmus

MARCH 2, 2021

In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three. Whether your organization sells B2B or B2C, customers expect us to deliver the same relevant, personal experiences that they enjoy from Netflix, Amazon, and Spotify.

Branding 65

Branding Customer Journey Retail B2C 65