Litmus

NOVEMBER 2, 2021

What’s interesting to me is that to deliver true, personalized, one-to-one engagements with customers, marketers must effectively address automation, personalization, and customer profile data enrichment in an accurate, systematic, and scalable way.

CMO 113

CMO Email Marketing Communications Branding 113

Adobe Experience Cloud Blog

JANUARY 21, 2016

Customer Marketing: I think that Marketing, as a function, will be forced to work more closely than ever with customer success and service teams. In 2016—a combination of broad reach and target account marketing combined with much tighter sales and marketing alignment will set you up for success.

Thought Leadership 91

Thought Leadership Direct Mail Customer Journey Marketing 91

Marketing Insider Group

DECEMBER 4, 2012

Content marketing has become a huge buzzword in marketing lately as people have mastered the mechanics of social media channels but are finding that they aren’t seeing any results. Because you cannot SPAM people on Twitter or Facebook and generate leads or new customers. 8 Insightful Marketing Predictions from Hubspot.

Content Marketing 90

Content Marketing Telemarketing Thought Leadership Marketing 90

Sprout Social

NOVEMBER 21, 2019

Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Where should I conduct market research?

Market Research 97

Market Research Gen Z Price B2C 97

Marketing Insider Group

AUGUST 10, 2020

To do so, we had to “deputize” some of our colleagues in Field Marketing and give them a crash course in ABM with a limited menu of tactics that support custom marketing but do so from a distance.

Transform 130

Transform CMO Marketing Marketers 130

Rock Content

FEBRUARY 1, 2018

Align with marketing around the customer. For any social program to work, it needs to be aligned to the customer. Marketing needs to provide guidance on who the target customers are and how those customers use digital channels. Build long-term customer relationships. Program management plays.

Education 41

Education Entertainment Market Trends Customer 41

Digital Marketer

MAY 29, 2023

Data-driven Insights : AI’s ability to swiftly and accurately process vast amounts of data empowers marketers with valuable insights. They can delve into customer behavior, market trends, and campaign performance.

Transform 81

Transform Marketing Marketers User-Generated 81

Litmus

MARCH 2, 2021

In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three. Whether your organization sells B2B or B2C, customers expect us to deliver the same relevant, personal experiences that they enjoy from Netflix, Amazon, and Spotify.

Branding 66

Branding Customer Journey Retail B2C 66

Litmus

MARCH 2, 2021

In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three. Whether your organization sells B2B or B2C, customers expect us to deliver the same relevant, personal experiences that they enjoy from Netflix, Amazon, and Spotify.

Branding 64

Branding Customer Journey Retail B2C 64

Litmus

NOVEMBER 2, 2023

Automating time-consuming and monotonous tasks frees up your marketing and sales teams to focus on big picture ideas, long-term strategy, and conversions, instead of spending hours per day combing through data or plotting out email send-times customer by customer.

User-Generated 96

User-Generated Marketing Marketers Email Marketing 96

Litmus

MAY 27, 2022

Courtney Grab, Customer Marketing Lifestyle Manager. The only thing that turned me off from the email was that it was a text-heavy all image email with no alt text. Such a missed opportunity. I’m going to go recreate it as a live text email later for funsies. Subject Line: Look Closer. Preview Text: You’ve seen our label.

Email Marketing 80

Email Marketing Price Management Promotion 80

Rock Content

AUGUST 25, 2020

Combining all of these approaches, we arrive at four basic types of customization. Market segmentation. This is the most common type of customization. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends.

Transform 73

Transform User-Generated Whitepaper Law 73