Remove Customer Journey Remove Direct Mail Remove Personalized Marketing Remove Target Market
article thumbnail

Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Website / URL * Grade my website Understanding Contact-Based Marketing Understanding contact-based marketing is key to appreciating its role in creating deeper, more effective customer relationships in today’s digital landscape. What is Contact-Based Marketing? Personalized marketing to individuals, not accounts.

CRM 107
article thumbnail

A Wrap on the Packaging Industry in 2023

Set Up

Historically, a traditional marketing approach was standard in the packaging space. Marketing strategies were focused on cultivating relationships in person, event marketing, printed material, direct mail, and cold calling/emailing. The primary focus was shaking hands and meeting in person.