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What To Do & See at DMA’s 2016 &THEN

Adobe Experience Cloud Blog

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event.

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There are 10 types of CDP. Here’s why that matters

Martech

There are, in fact, different types of CDP, and they can be used to implement very different marketing and operational strategies.This review of 10 CDP types will help you fine-tune your CDP strategy and evaluate prospective vendors. Campaign Focus. Handle the complex business structures and longer sales cycles for B2B efforts.

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