Content Marketing Institute

MAY 4, 2018

B2B marketers understand this, and B2B sales professionals realize that prospects are usually highly educated by the time they connect with sales. Shouldn’t sales trust the content that marketing produces to do more of the initial relationship building? You can find the complete results in this white paper.

Content Marketing 99

Content Marketing Whitepaper Marketing Marketers 99

Hubspot Marketing

APRIL 21, 2022

The marketing team can then align the goal to build trust, and apply it to their marketing portfolio. Content mapping helps you plan for content creation that supports the customer journey and creates a more cohesive, personalized customer experience. Whitepapers. Educate your audience. “We

Price 145

Price CRM Marketing Marketers 145

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Customize your images for added relevance and branding. Create a Brand Identity.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Customize your images for added relevance and branding. Create a Brand Identity.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Rock Content

MARCH 30, 2020

A buyer persona is a semi-fictional character that represents your ideal customer. Creating it requires a careful work that includes market research, customer data that you already have, and even some assumptions. Segmentation also includes appropriate content, according to the customer journey stage that your lead is at.

CRM 54

CRM eBook Customer Journey Whitepaper 54

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. But don’t create content for content’s sake. Analyze Your Data.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Rock Content

JULY 13, 2023

A buyer persona is a semi-fictional character that represents your ideal customer. Creating it requires careful work that includes market research, customer data that you already have, and even some assumptions. Segmentation also includes appropriate content, according to the customer journey stage that your lead is in.

CRM 89

CRM eBook Communications B2C 89