Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub
Marketing Insider Group
JULY 13, 2020
In this category of system-level innovation, I put the customer experience focus. I would add agile marketing management, loyalty first/community marketing, customer success management, and the move to B2B eCommerce. This is why the CMO needs to own all the elements of MarTech that run marketing.
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