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Hiring a Customer Marketing Manager? Look for These Backgrounds

Base.ai

Director of User Conferences or Customer Event Marketing Manager User conference organizers or event marketing managers have a great background building experiences that delight customers. They know how to manage timelines and budgets, work with internal teams and external vendors, and build relationships.

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

I would add agile marketing management, loyalty first/community marketing, customer success management, and the move to B2B eCommerce. In a decade, traditional sales, marketing, and customer support will all look much different.

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Beyond attendance: Unlocking B2B growth with event-led Strategies

Martech

Introduce the Challenger by brainstorming with your marketing team, account executives, and customer success managers. This Champion format produces a tight range of win rates, deal sizes and pipeline progression rates. It’s essential to establish these benchmarks in advance.